Coffee Fest Presents:
US Cold Brew Championships
The US Cold Brew Championships is a brand new competition where cold brewers present a still cold brew and prepare a signature cold brew drink to the judges. The 2020 regional competitions will take place at Coffee Fest New York (East Coast Qualifier), Coffee Fest Chicago (Midwest Qualifier) and Coffee Fest Anaheim (West Coast Qualifier). Top finishers from each region will be invited to compete in the US Championships held in Anaheim the final day for the show. The goal of the competition is to showcase specialty cold brew and acknowledge the competitor and/or shops with the best tasting cold brew, signature drink, and presentation. Competitors and shops from around the world are invited to apply to compete.
For those applying to compete, a $300 entry fee is required for competitors that are not exhibiting within the show but a small table-top will be made available in an area near Cold Brew HQ on the exhibit floor to connect with attendees. For those companies not exhibiting within the show, the $300 entry fee will be due upon acceptance if and when they are selected. Qualified exhibitors are automatically granted a spot in the competition.
|2020 Coffee Fest Anaheim has been canceled.||2020 Coffee Fest Chicago has been canceled.||2020 Coffee Fest PNW
has been canceled.
- Apply to compete by the application deadline. After the deadline, competitors are notified of their status in the competition as well as the time of their presentation. Competitors are required to pay a $300 entry fee, due upon acceptance.
- It is the competitor’s responsibility to have their product to the convention center and arrive for their scheduled presentation on time. Competitors should bring their own hand truck or dolly to bring their cold brew and signature drink ingredients into the convention center. There will be a brewing area available to competitors in the two days before the event. Competitors are also permitted to store their cold brew in the refrigerated area, provided by Coffee Fest. Additional details will be made available to the competitors.
- Competitors must arrive 30 minutes prior to their scheduled match to set up. Each competitor shall have up to 10 minutes to set up backstage and up to 2 minutes to set up on stage while the host introduces them. Competitors will be given 6 minutes to introduce themselves and their cold brew, present their still cold brew for the judges, prepare a signature drink for the judges and present their signature drink to the judges. Competitors will then be given 2 minutes to clear the stage while the judges deliberate and finish their evaluations. Any competitor not ready to compete or overrunning their time will be disqualified.
- All 24 competitors will compete over the course of the show. Competitors presentation, still cold brew and signature drink will be scored on a variety of factors to determine the top 12 finishers. 1st, 2nd and 3rd place winners are awarded prize money and a trophy.
- Judging is done by a group of three, industry professional judges.
Location - Main Competition Stage
Day 1 - 2:00pm to 4:00pm - Elimination Round 32 competitors
Day 2 - 2:00pm to 4:00pm - Elimination Round 16 competitors
Day 3 - 1:30pm to 4:00pm - Finals
Awards - presented on Day 3 at 4:45pm
Judging is based on the following three aspects of the overall presentation:
- Introduction to the competitor/shop/cold brew
- Origin/elevation/varietal/processing/flavor notes
- Roasting and cold brewing details
- Overall approach to cold brew
Still Cold Brew
- Cold Flavor/Complexity/Body/Balance/Aftertaste
- Room Temp. Flavor/Complexity/Body/Balance/Aftertaste
- Use of Cold Brew
- Originality and Simplicity - appealing to consumers and can be reasonably prepared in shop
- Visual Presentation
- What happened to America’s Best Cold Brew Competition?
America’s Best Cold Brew Competition was a bracket-style cold brew competition with nitro and still divisions, where cold brew is served to attendees and voted on by attendees & judges. It was discontinued by Coffee Fest after the 2019 Los Angeles show and running its 3 year course.
- How is the US Cold Brew Championship different?
The US Cold Brew Championship is different in that it is a judged cold brew competition covering both still and signature. The cold brew is presented to the judges and scored independently. There is not an attendee vote to the competition.
- Who can enter?
US Cold Brew Championship is open to any competitor, shop or roaster. Although the qualifiers are regional the roaster competing does not need to be from that region.
- How are competitors selected?
Qualified competitors that are exhibiting within a show are automatically entered into the competition. The remaining spots are filled by the most qualified applications received before the application deadline.
- How much cold brew should I bring to the competition?
As much as you need for the competition, there is no mandatory serving requirement so a full 5 gallon keg is not necessary.
- How do I get my product to the show?
You are responsible for getting your product to the Convention Center. You are not permitted to ship directly to the convention center. Coffee Fest is not able to provide any kind of hand truck or dolly for transportation in and out of the facility.
- Can I brew or store my cold brew onsite?
There will be a brewing area available to competitors in the two days before the event. Competitors are also permitted to store their cold brew in the refrigerated area, provided by Coffee Fest. Additional details will be made available to the competitors.
- Do I need to bring my own cups for the judges?
No. Alto Cold Brew will provide the cups for serving the judges. Competitors are responsible for all other equipment and ingredients required to prepare the signature drink for the judges.
- What space do I have available to work with?
The competition occurs in the exhibition competition floor and competitors will have six (6) feet of table space to accommodate preparation.
- Who is voting for US Cold Brew Championship?
A group of three industry professional judges.
- How do I dispense my cold brew or nitro?
Competitors must dispense their product with their own equipment or equipment provided by the Competition Sponsors. Competition Sponsor is available to assist, provide equipment and work with competitors that would like the help. Additional information will be provided to selected competitors.
- Do I have to be present to compete?
Yes. Competitors not set up and ready to present at the start of their presentation will be disqualified.
- Where can I store my cold brew?
Coffee Fest can store your cold brew in their refrigerated storage beginning the day before the show starts. Specific instructions will be sent to selected competitors. It is the competitors responsibility to get their product to the competition venue.
- Is ice available?
Yes; if ice is needed it will be provided complimentarily. You must however, bring your own storage (cooler) and tongs to dispense ice.
- Am I allowed to put out flyers/brochures?
Not during the competition. Promotional material may be displayed only during the Cold Brew Village event.
- What happens if I am no longer able to compete after being accepted?
If a competitor is to pull out of the competition or is not present for their presentation, a "no-show" will be set against their record and may impact future competing opportunities. Efforts will be made to fill the spot with the next highest qualified applicant.
- What happens if I am am a top finisher at a Regional Competition but cannot attend the Championships?
If a competitor cannot make the Championships, please provide notification as soon as possible. Every effort will be made to fill the spot with the next highest finisher from that Regional Competition. A "no-show" in this scenario will be not be set against their record and will not impact future competing opportunities provided notice is received at least one month prior to the Championships.
Coffee Fest New York 2020
1. Kyle Mervau, Electric City Roasting
2. Gregg Roberson, Saxbys
3. Travis Bell, Black Acre Roastery