Do you export coffee to the EU? Are you prepared for the new regulatory standards that could impact your access to this market? The NEW European Union Deforestation Regulation (EUDR) brings a new layer of compliance that directly impacts coffee businesses looking to export to the EU, and understanding it is essential for U.S. coffee business owners.

This session provides a critical overview of the EUDR, specifically targeting how it applies to coffee, its impact on the global coffee supply chain, and what it means for both producers and exporters. Attendees will learn how to navigate the regulation’s complex requirements, including traceability, documentation, and risk assessment steps essential to maintaining EU market access.

This session will also clarify misconceptions, shed light on the specific challenges and opportunities EUDR presents, and offer actionable strategies to foster compliance in a way that aligns with sustainable sourcing practices. With the EU’s commitment to deterring deforestation, understanding and complying with EUDR is crucial for staying competitive and ethically aligned in the international coffee market. Attendees will leave with practical knowledge, clear next steps for compliance, and insights into how EUDR compliance can enhance their brand’s reputation for environmental stewardship.

This is a free session included in your general admission.