Come and join us for a lively, interactive workshop on developing your new successful cafe business and streamlining efficiency for your existing business. This workshop will assist you in the initial planning for all the necessary steps: Foundational Infrastructure, Bar Design and Workflow, Menu Development, Bar Training, Equipment Selection and Layout, Marketing and Distinguishing Yourself, Product and Retail Development and Design. Additionally, we will talk about all the challenges of the planning and buildout stage including purchasing, equipment planning, startup costs, relationships with vendors and suppliers, comparative market analysis, sharing yourself as you share your brand, staffing, and preventative risk management. This course is interactive and we encourage everyone to come ready to share openly in a vibrant discussion.

CLASS OUTLINE

•YOU, Your Passion, Your Vision, Your Plan
Your Values Inform Your Vision, The Resources, Four Pillars of a Great Café

•Foundational Infrastructure
Business structure, permits, licenses, EIN, DBA, Checking Account, Insurance, Lease, Health Dept, Comparative Market Analysis 

•Equipment Selection & Layout
Plumbing, Electric then Machines, Espresso, Batch Drip, Pourover Service, The Other Equipment

•Bar Design, Workflow & Product-Retail Development 
Customer Traffic, Bar Workflow
Show them the retail…3-4 times, Bags of Coffee, Brew Tools and Merch Authentic to you

•Marketing - Distinguishing Yourself & Menu Development
Business is Personal, Cultivate Your Customers, Comparative Marketing Analysis…again, SWOT, Menu Prices Comparative Analysis
Minimal, Standard, Expanded, Budget per Drink, Perceived Value

•Staffing & Bar Training
  Hire the Right People, Train for How To Technicals, SOPs

•Conclusion
Mitigate risk, Generosity, The Emotional Lull & The Why, What, How To Tool, Resources, Reach Out

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.

Just getting started with your coffee business?
Pair this workshop with Starting Right: The Business Knowledge You Need to Succeed for essential insights into financing, cash flow planning, location research, and the key priorities to set yourself up for success. Both workshops complement each other, but they can be taken independently based on your needs.
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