Social Media: Letting Your Brand Shine to Create Social Capital

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Social Media: Letting Your Brand Shine to Create Social Capital

WOR26PO
June 14, 2025
D137-138

I’m sure we’ve all seen what the power of social media can do especially for small businesses, yet tons of small business owners neglect to post quality content on a consistent basis.

“I don’t know what to post! It’s overwhelming! No one pays attention to it anyway. It’s such a chore! I feel insecure about what to post or if what I’m doing is wrong.”

So many of us don’t have the budgets to hire this out to someone or it’s difficult to know who we can hire to be effective. This workshop will empower each attendee to truly embrace their voice and use social media as a genuine tool to make connections and build community. Social capital is vital in this world, and social media is an incredible tool to gain it. 

In this workshop, attendees will:
- Understand what a Brand is and how to let it shine
- Explore how to use Social Media as a tool for connection and community building aka social capital
- Clarify & embrace their genuine company mission and values 
- Create a sustainable content plan
- Feel empowered to share their message with the world

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.

Speakers
Erica Escalante, Consultant - Erica Escalante Consulting

Early Bird Fee

$99

Fee

$119

Levels

Suitable for All Experience Levels

Language

English

Who is this session for?

This session is for small business owners, entrepreneurs, and marketers who want to harness the power of social media to build community, strengthen their brand, and create meaningful connections—without feeling overwhelmed or unsure about what to post.
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