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New York 2025 Education

Enhance your Coffee Fest Experience

Coffee Fest is dedicated to fostering growth and knowledge in the coffee industry, offering a dynamic lineup of lectures, workshops, and hands-on training sessions for professionals at every stage.

With insights from industry leaders and opportunities to deepen practical skills, our program is designed to inspire, educate, and connect the coffee community.

Discover the benefits of each badge type:

General Admission

The General Admission badge provides access to all lectures, panel discussions, and showfloor events, offering valuable insights and networking for coffee professionals.

General Admission Individual or Team Badge Holders can add paid workshops and Hands-On Training sessions to their badge a la carte, allowing you to customize your experience as you go.

Team Bundle

The Team Bundle includes 5 General Attendee badges for a discounted price! Bring the entire team!

General Admission Individual or Team Badge Holders can add paid workshops and Hands-On Training sessions to their badge a la carte, allowing you to customize your experience as you go.

VIP Pass

The VIP Pass includes everything in the General Admission badge, plus unlimited access to paid workshops.

While Hands-On Training sessions are not included in this pass, they can be added separately if you’re interested in deeper, hands-on skills training. 

We highly recommend pre-registering for your chosen workshops to guarantee your spot. While walk-up entry is available if space allows, many popular sessions reach capacity before the event begins.

All Access Pass

The All Access Pass is just what it sounds like - it grants you full access to every session, workshop, and Hands-On Training, offering the ultimate Coffee Fest experience.

While pre-registration is recommended to secure spots in popular workshops and trainings, All Access Pass attendees also enjoy a concierge experience—we will assist with reserving you space in your preferred sessions to ensure you make the most of the event.

Who's Speaking at Coffee Fest New York?


 

 

Featured CQI Certificate Opportunity


Enhance your coffee expertise with this exclusive pre-show workshop led by a Coffee Quality Institute-certified instructor. Designed for professionals and enthusiasts, this 4-hour class is your gateway to mastering CQI Flavor Standards.

Note: This special certificate from CQI is not included in the All Access Pass. Additional registration required. Early bird pricing available.

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March 22, 2025
    • Skills Training
    1A04
    This New to Coffee Fest, 100s Level Class from the Coffee Quality Institute, is perfect for coffee professionals, and enthusiasts, looking to gain essential flavor knowledge, identify defects, and communicate flavor attributes of coffee up and down the supply chain. You will learn the basics of Coffee Quality Institute (CQI) flavor standards and get the tools and confidence to take your coffee career to the next level. 

 

 

SCHEDULE AT A GLANCE

 

Click To See Your Saved Sessions: 

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08:00 AM
  1. New
    Cupping Corner
    120 mins
    • Skills Training
    This beginner-friendly course introduces the fundamentals of cupping, the coffee industry’s standard for evaluating coffee quality. You'll learn what cupping is, why it’s used across various sectors o ...
  2. 1A02
    45 mins
    • Business Operations
    Learn how to claim and manage your Google Business listings, and create a successful social media strategy. A session focused on social media best practices, how to attract an audience, build relation ...
  3. Latte Art Venue
    180 mins
    • Skills Training
    Taught by our LAWCO (Latte Art World Championship Open) judges, Hands On Barista Training: Foundations is a comprehensive 3-hour class covering the essential skills of creating espresso-based beverage ...
  4. 1A03
    45 mins
    • Business Operations
    In this session we will go over the business side of your business. While numbers can be confusing, they are critical to your success. Topics will include: how to have a healthy business, metrics you ...
08:30 AM
  1. New
    Roasting Rig
    90 mins
    • Roasting & Green Coffee
    Join the education and roasting team at Mill City Roasters to learn how commercial roasters take a green coffee from sample evaluation to production. Explore the process of developing the ideal profil ...
09:00 AM
  1. 1A03
    45 mins
    • Business Operations
    Learn the 13 costly mistakes coffee shop tenants make negotiating their first lease or renewal.  How to negotiate for the maximum free rent period, tenant allowance, lower rent and no deposit or perso ...
  2. 1A02
    45 mins
    • Business Operations
    Maximizing profit with drink categories such as energy, cold brew, nitro, bubble tea, and plant-based. Who's using these segments? Why are they using them? And how do you motivate them? This is a free ...
10:00 AM
  1. 1A02
    45 mins
    • Business Operations
    In a fast-paced and evolving market, it can be challenging to pinpoint what's trending in the beverage world. Join Monin as we explore the drink trends of 2025, equipping you to craft flavorful, innov ...
  2. New
    1A03
    45 mins
    • Business Operations
    Is insurance a source of stress or confusion for you? You're not alone, but it doesn’t have to be complicated! In this session, we’ll demystify the basics of risk management and show you practical way ...
10:30 AM
  1. 1A01
    120 mins
    • Business Operations
    Just opened a coffee shop, getting ready to open or thinking about opening a coffee shop? Mark Calhoun and Jim Starcev of PerfectCube will share their experience developed from running retail stores a ...
11:00 AM
  1. 1A03
    45 mins
    • Business Operations
    Customer service is what can either set your business apart or do your business in. It's also not simply about that charming smile or sharp wit, it's about so many underlying concepts. While most peop ...
  2. Conversation Corner
    45 mins
    • Business Operations
    Whether your shop is in a small town, suburb or major metropolitian area, come to Specialty Coffee Success No Matter the Size of Your City at the Conversation Corner to get some tips, expert advice, a ...
  3. New
    1A02
    45 mins
    • Business Operations
    Human Resources may very well be the most lacking component of the vast majority of retail coffee operations. Without strong people policies, coffee shop owners are subject to unengaged employees, low ...
11:30 AM
  1. Latte Art Venue
    90 mins
    • Skills Training
    Alternative milks have gone from a popular trend to absolute necessity in the past few years, and their unstoppable rise has resulted in many barista designed dairy milk alternatives that are easily s ...
12:00 PM
  1. Conversation Corner
    45 mins
    • Business Operations
    Join industry trailblazers and seasoned experts and unravel the art and science behind elevating coffee shop retail revenue streams. Covering an array of retail opportunities beyond beverages and food ...
  2. New
    1A03
    45 mins
    • Business Operations
    In this session, we will dive into the essential steps for launching and running a successful mobile coffee business. From developing a solid business plan to selecting the right equipment, we’ll cove ...
  3. 1A02
    45 mins
    • Business Operations
    This lecture will provide aspiring and new coffee shop owners with a comprehensive overview of the challenges and opportunities that lie ahead in the first year of business. From creating a successful ...
01:00 PM
  1. Conversation Corner
    45 mins
    • Business Operations
    Know how to make a great espresso, but not sure what sort of food your cafe should serve? An expert in latte art, but confused what types of pastries are on trend this year? Join this panel discussion ...
  2. New
    1A01
    90 mins
    • Business Operations
    Specialty coffee career paths are not always evident or clearly marked.  This networking and Q&A session, led by Sarina Prabasi, will bring together professionals from various stages of their coffee c ...
01:30 PM
  1. 1A02
    120 mins
    • Business Operations
    Come and join us for a lively, interactive workshop on developing your new successful cafe business and streamlining efficiency for your existing business. This workshop will assist you in the initial ...
  2. 1A03
    120 mins
    • Business Operations
    In order for any coffee bar to be successful and provide its staff and customers with an excellent experience it needs to be supported by a set of well-crafted systems. In many cafes, there is an incr ...
01:45 PM
  1. New
    Cupping Corner
    60 mins
    • Roasting & Green Coffee
    Africa is widely regarded as the cradle of coffee, offering some of the most dynamic and sought-after flavors in the world. From Ethiopia’s bright, floral profiles to the fruity, wine-like notes of Bu ...
02:00 PM
  1. Conversation Corner
    45 mins
    • Business Operations
    Join our expert sustainability panelists for an engaging discussion on sustainable practice across the industry. Hear from industry leaders about the impact of sustainable coffee production, and how i ...
03:00 PM
  1. Conversation Corner
    45 mins
    • Roasting & Green Coffee
    Join Roast Magazine and a panel of local leaders in the roasting world for a panel discussion on the hot topics surrounding the industry today. Hear from local roasters and business owners and get the ...
03:30 PM
  1. New
    1A01
    90 mins
    • Skills Training
    In this session, you'll discover how to elevate your iPhone photography specifically for your coffee business. We’ll explore techniques to capture the perfect shot of your coffee products, from lattes ...
04:00 PM
  1. 1A02
    60 mins
    • Business Operations
    Your employees are your store and labor is the biggest cost you control on a daily basis. Join PerfectCube as we look in-depth at how you can make employees and customers happier while keeping your la ...
08:00 AM
  1. New
    1A03
    45 mins
    • Business Operations
    Building a brand? Protecting it is just as important! This session will guide you through the essential steps to safeguard your brand’s identity and assets from the start. In this session, we’ll cover ...
  2. 1A02
    45 mins
    • Roasting & Green Coffee
    Kenneth Davids, Editor of Coffee Review, talks about the profound changes happening in the world of high end coffee production, and how these changes push the leading edge of coffee far beyond the lan ...
  3. Latte Art Venue
    180 mins
    • Skills Training
    Taught by our LAWCO (Latte Art World Championship Open) judges, Hands On Barista Training: Foundations is a comprehensive 3-hour class covering the essential skills of creating espresso-based beverage ...
  4. New
    Cupping Corner
    120 mins
    • Roasting & Green Coffee
    Ready to elevate your cupping game? In this intermediate-level session, we’ll dive deeper into the attributes used to determine coffee quality, such as aroma, acidity, body, and balance, and discuss h ...
08:30 AM
  1. Meet at Registration
    90 mins
    • Skills Training
    From trends and recipes to efficiency and profits, you will learn how to create and implement a successful energy program. We will share data on the latest trends and help you understand how to best m ...
  2. New
    Roasting Rig
    90 mins
    • Roasting & Green Coffee
    Dive into the world of rare, unusual, and emerging coffee varieties with Mill City Roasters! Learn about how operator adjustments at the roaster can highlight and unlock new flavors in coffees that ar ...
09:00 AM
  1. New
    1A03
    45 mins
    • Business Operations
    This seminar is designed to unlock the benefits of franchising your coffee brand. Discover how franchising can accelerate growth, expand your brand’s reach, and create new revenue streams while mainta ...
  2. 1A02
    45 mins
    • Business Operations
    Signature drinks provide an excellent opportunity to build profitability, brand identity and customer loyalty. This seminar will help get your wheels turning on how to develop these beverages, looking ...
10:00 AM
  1. 1A02
    45 mins
    • Business Operations
    As coffee professionals, we obsess over the drink we love. Its history, nuances, and culture are all part of why we are passionate and driven to tend to the details so it can reach its full potential ...
  2. 1A03
    45 mins
    • Skills Training
    This lecture begins with the basics of cold brew - including a brief history and an overview of various brewing methods. We then move into intermediate topics like cold brew science foundations, initi ...
10:30 AM
  1. 1A01
    90 mins
    • Business Operations
    Marketing your coffee shop doesn’t have to feel overwhelming or out of reach. In this session, we’ll strip away the jargon and focus on straightforward strategies that actually work. Whether you’re ju ...
11:00 AM
  1. New
    1A02
    45 mins
    • Roasting & Green Coffee
    This lecture explores practical strategies for coffee roasters to adopt carbon smart sourcing, reducing their environmental footprint while maintaining high-quality coffee production. It covers sustai ...
  2. Conversation Corner
    45 mins
    • Business Operations
    As specialty coffee continues to grow it may seem that there's a shop on every corner, including across the street from yours. If that's got you stressed about how to distinguish your café from your c ...
  3. 1A03
    45 mins
    • Business Operations
    Wondering how to set & adjust your prices or arrange your menu? Mark Calhoun and Jim Starcev of PerfectCube discuss optimal ways to determine your prices, increase your prices and make your menu work ...
11:30 AM
  1. Latte Art Venue
    90 mins
    • Skills Training
    Customizing and crafting trending non-coffee beverages is a 1.5-hour class covering the essentials of offering non-coffee (tea!) based beverages. This class is designed to enhance the skills and knowl ...
12:00 PM
  1. Conversation Corner
    45 mins
    • Business Operations
    Dive into an engaging panel discussion with seasoned entrepreneurs and discover the diverse arsenal of marketing techniques utilized by these industry leaders. From leveraging social media platforms l ...
  2. 1A03
    45 mins
    • Business Operations
    The difference between an excellent cafe that stands out in the pack and one that is just average comes down to how you care for the small but significant details that make up the whole experience. An ...
12:30 PM
  1. New
    1A02
    90 mins
    • Business Operations
    In this hands-on workshop, you’ll learn how to create, implement, and maintain essential Standard Operating Procedures (SOPs) tailored specifically for coffee businesses. Led by Eric + Destiny Rowell, ...
  2. 1A01
    120 mins
    • Business Operations
    Starting out, or, need to overhaul your barista training program? Learn what makes a successful coffee training program tick with an industry expert trainer. Discover how to create foolproof training ...
01:00 PM
  1. Conversation Corner
    45 mins
    • Business Operations
    Join us in our Conversation Corner for a discussion with some of the top local shop owners and brand founders in the world of Specialty Coffee. Hear how they built their businesses, what tips they'd h ...
01:45 PM
  1. New
    Cupping Corner
    60 mins
    • Roasting & Green Coffee
    Explore the incredible diversity of coffees grown across the Americas, from the nutty and chocolatey flavors of Brazil to the vibrant, fruity profiles of Colombia and the complex nuances of Honduras a ...
02:00 PM
  1. Conversation Corner
    45 mins
    • Business Operations
    In a saturated market, one way coffeeshops can stand out is by creating unique and interesting rotating beverages for their seasonal menus. From coffee cocktails through to flavored cold brew, coffee ...
03:00 PM
  1. 1A02
    120 mins
    • Business Operations
    Starting a business is often like climbing a steep hill. But what if you scaled it only to realized there was a mountain on top of it! Without the right systems in place or strategies to move forward, ...
  2. New
    Conversation Corner
    45 mins
    • Business Operations
    We bring together top-notch community builders to help you uncover the essence of cultivating a thriving community within and beyond your coffee business. Delve into the crucial question: why should c ...
  3. New
    1A03
    120 mins
    • Business Operations
    Workplace safety is a growing concern for those in a retail coffee setting. Operating public spaces where interactions with upset customers and people experiencing mental health crises have become mor ...
  4. New
    1A01
    90 mins
    • Business Operations
    *This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.   Want to sharpen your o ...
  5. Cupping Corner
    90 mins
    • Skills Training
    Led by Anita Tam, owner and founder of Slow Pour Supply,  "Brew Well: A Beginner’s Pour-Over Workshop" is where you'll learn the essentials of brewing coffee through the art of the pour over method. U ...
08:00 AM
  1. New
    Cupping Corner
    120 mins
    • Skills Training
    Evaluating coffee’s sensorial qualities is a skill that one develops over time, but just how does one begin to develop these skills? In this workshop, you will learn the basic theory behind taste and ...
  2. New
    1A02
    45 mins
    • Business Operations
    We've all been there. A line of drinks to be made, and an even longer line of people yet to order. The stares of the uncaffeinated, each hoping that their drink must be next. It can be a bit overwhelm ...
  3. Latte Art Venue
    120 mins
    • Skills Training
    If you've ever wanted to take your barista craft to the next level, this class (taught by our LAWCO: Latte Art World Championship Open judges) is for you! Coffee is a pleasure for all senses -- taste, ...
  4. 1A03
    45 mins
    • Business Operations
    What does the future look like in the business of coffee? What established trends will continue (hint: digital ordering), what new trends are emerging and what will have less of an impact on your busi ...
09:00 AM
  1. New
    1A03
    45 mins
    • Business Operations
    Coffee Under Pressure: An Introduction to Espresso Machine Ownership The search and selection of an espresso machine to best fit your vision and business plan can quickly become a daunting task. This ...
  2. 1A02
    45 mins
    • Business Operations
    In a fast-paced and evolving market, it can be challenging to pinpoint what's trending in the beverage world. Join Monin as we explore the drink trends of 2025, equipping you to craft flavorful, innov ...
10:00 AM
  1. 1A01
    120 mins
    • Business Operations
    People are needed to run a coffee shop but you're going to need the right people to run a successful one. Far too often, coffee shop owners and managers will find themselves in dire need of employees ...
  2. New
    1A02
    45 mins
    • Roasting & Green Coffee
    Do you export coffee to the EU? Are you prepared for the new regulatory standards that could impact your access to this market? The NEW European Union Deforestation Regulation (EUDR) brings a new laye ...
  3. 1A03
    45 mins
    • Business Operations
    Everyone loves a beautiful bar. That is until they have to work on one that was improperly designed. Then we curse the architect and all involved for creating such a beautiful monster. With the rise o ...
10:30 AM
  1. New
    Latte Art Venue
    90 mins
    • Skills Training
    Barista Workflow and Efficiency is a highly interactive 90-minute workshop crafted for baristas, managers, and cafe owners eager to build a faster, smoother coffee bar operation. This hands-on class d ...
11:00 AM
  1. Conversation Corner
    45 mins
    • Business Operations
    Keeping your equipment up and running is essential to coffee businesss success. Come to Tech Talk at the Conversation Corner to learn some tips to on equipment maintance, minimizing service calls and ...
  2. New
    1A02
    45 mins
    • Business Operations
    According to various industry sources, 60-75% of coffee businesses are reported to close within the first 5 years of operation. That's a sobering statistic, but what's behind the failures? This sessio ...
12:00 PM
  1. Conversation Corner
    45 mins
    • Business Operations
    What is it like being a BIPOC coffeeshop or coffee company owner, manager, or employee? How can our industry better support BIPOC coffee professionals? We will chat through the real, raw, transparent ...
12:30 PM
  1. New
    Latte Art Venue
    60 mins
    • Skills Training
    In this hands-on, small-group workshop, participants will dive deep into the essential elements of dialing in for the perfect espresso shot, exploring the key variables that impact espresso extraction ...
  2. New
    1A03
    90 mins
    • Business Operations
    *This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.   Ready to fine-tune you ...
01:00 PM
  1. Conversation Corner
    45 mins
    • Business Operations
    This panel discussion, held in Spanish, delves into the world of specialty coffee, exploring its unique characteristics and what makes it distinct from everyday brews. We'll debate the question: Is sp ...
01:45 PM
  1. New
    Cupping Corner
    60 mins
    • Roasting & Green Coffee
    Asia is home to some of the fastest-growing and most exciting coffee-producing regions in the world. From the earthy, full-bodied coffees of Indonesia to the rich, nutty flavors of India and the intri ...
02:00 PM
  1. New
    Conversation Corner
    45 mins
    • Business Operations
    "We've made these mistakes so you don't have to!" Join a panel of seasoned industry experts who’ve seen it all—from the chaos of delayed build-outs to the perils of hiring family. Through hard-won les ...
  2. New
    1A02
    90 mins
    • Business Operations
    For many coffee shop owners, managers and baristas, creating a place for community is one of the fundamental reasons of why they work in coffee. A true “third place” is about providing a safe place fo ...
02:30 PM
  1. New
    1A01
    60 mins
    • Business Operations
    Deep dive into financials and the health of your business.  *This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop b ...

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