Doron Petersan
Doron Petersan is the owner and founder of Sticky Fingers Sweets & Eats in Washington, DC and Baked By Sticky, CPG division. As a New Yorker-turned-vegan transplant and craving traditional guilt-laden foods, Doron Petersan was determined to unlock the secrets of creating their plant-based counterparts—that didn’t’ taste like it. Armed with a Bachelors degree in Dietetics from the University of Maryland, she embraced her food-science knowledge and love for all things delicious. The Sticky brand represents the mission to create a plant-based space in the food industry for everyone to enjoy via direct outreach with packaged goods, direct to consumer, and retail locations.
Sticky Fingers has been making waves and serving up treats to fans far and wide, including celebrities like Miley Cyrus, Bethenny Frankel, and Ellen DeGeneres. Accolades for the bakery include ‘Food Network’s Cupcake Wars and battled to claim the competition’s grand prize, twice.
Doron has been featured on The Cooking Channel’s Not My Mama’s Meals with Bobby Deen as well as NBC’s The Today Show with Kathy Lee and Hoda. She has contributed articles and recipes to Vegetarian Times and Reader’s Digest. The bakery’s recipe book, Sticky Fingers’ Sweets, was released on February 16, 2012, by Avery of Penguin Group USA.
Doron lives to eat, create, cook and feed. Residing in D.C. with her husband and son, she feverishly works to balance her love of food, family, companion animals, competitive weightlifting, cycling, and changing perceptions about plant-based and vegan eating, one cookie at a time.
For more information check out www.stickyfingersbakery.com
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23-Mar-2025Conversation CornerFood for Thought: Panel Discussion on Food Menu Development