Coffee Fest Weekly Webinar Series

Stay on top of all the trends and challenges facing your specialty coffee business today - including COVID recovery, leadership, ways to maximize profits, supply chain, drink trends and much more. Taught by industry-leading professionals who provide educational content that's practical and relevant to YOU!

JOIN US ON WEDNESDAYS FROM 3:00PM - 4:00PM, EST

July 20

(Re)Building Your Team

Jeremy Lyman, Birch Coffee

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July 27

Negotiating with Landlords

Dale Willerton, The Lease Coach

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August 3

Creating Resiliency: Establishing a New
Normal in the Changing Coffee Retail

Chris Deferio, Keys to the Shop Podcast

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August 10

Supply Chain

Ever Meister, Cafe Imports

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August 17

Cutting-Edge Specialty Drink Trends

Anna Gutierrez, Barista 22

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August 24

No Webinar this week

September 2  

Coffee Catering

Rob Betesh, French Press Coffee Roasters

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September 9

Mobile Coffee: Finding New Markets

Rob Betesh, French Press Coffee Roasters

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September 16

What's Next For Cold Brew On Tap?

Shelby Van Slooten, Enhanced Beverage Solutions & Lauren Pfeiffer, BKON

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September 23

Navigating the Covid-19 Crisis

Michael Ryan, Threadbare Coffee Company

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September 30

Roadmap to Drive Thru Success

Mike Miler, Dillanos

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October 7

Increase Your Revenue with Gift & Loyalty

Mike Spence, SelbySoft, Inc.

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October 14

Building Your Own Collection of Leadership Skills

Amy Kellogg, Tipu's Chai

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(Re)Building Your Team

Monday, July 20, 2020

1:00 pm – 2:00 pm EST

Over the last few months, so many of us have experienced circumstances no one could have ever imagined, and with it has come many decisions we never thought we would have to make. Our crew is the backbone of our business and ensuring their comfort and safety is of the utmost importance. In this class we will discuss training new hires and bringing back core team members. How to train and retrain and how to determine the needs for your stores during this very precarious time. 

Presenter: Jeremy Lyman, Co-Founder, Birch Coffee

WATCH THE REPLAY

Sponsored by 

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Monday, July 27, 2020

1:00 pm – 2:00 pm EST

Negotiating with Landlords

Has your coffee shop revenue declined while your rent has stayed the same or even increased thanks to the coronavirus pandemic? Learn how to negotiate with your landlord for Pandemic Rent Assistance. Don’t settle for rent deferrals – you need a rent abatement. Find out how to negotiate a mid-term rent reduction or lease renewal rent reduction right now. Landlords all over America are reducing commercial rents – but it's not as simple as just asking. Don’t get stuck with a rent increase when your lease renewal comes up.

Presenter: Dale Willerton, Founder, The Lease Coach

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Monday, August 3, 2020

1:00PM - 2:00 PM EST

Creating Resiliency: Establishing a New Normal in the Changing Landscape of Coffee Retail

The landscape of coffee retail has been forever changed. The old way has gone, and a new normal is being established right now. How will your business respond to the inevitable changes? It is more important than ever to invest in creating a strong and agile business that is deeply rooted in unshakable values. In this webinar we will be talking about how the world of coffee is changing, and give you methods, tools, and insights that will help you navigate the future and prepare your business to create a strong and promising foundation that will thrive in the new normal.

Presenter: Chris DeFerio, Host/Producer/Consultant, Keys to the Shop

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Monday, August 10, 2020

1:00 pm – 2:00 pm EST

Supply Chain

This hour-long seminar provides an overview of the coffee supply stream, detailing the role and responsibilities of several key actors in coffee's journey from the farm to your customer. We will not only examine the ways that coffee gets from point A to point B, but also explore several different green-coffee-buying strategies and methodologies, contract terms, and questions to ask yourself before placing your first (or hundredth) order. This is a must-attend for anyone thinking about starting a coffee-roasting operation or efficiently and sustainably buying green coffee.

Presenter: Ever Meister, Managing Editor, Café Imports

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Sponsored By

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Monday, August 17, 2020

1:00 pm – 2:00 pm EST

Cutting-Edge Specialty Drink Trends

Stay ahead of your competition on consumer and beverage trends for 2020. This session will dive into the largest specialty coffee consuming demographics and how to market to what your customers want.

Presenter: Anna Gutierrez, Director of Brand Development, Barista 22

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Wednesday, September 2, 2020

3:00 pm – 4:00 pm EST

Coffee Catering

Looking for alternative ways to reach your customers?  Coffee catering may be a good solution for your company.  Learn more about opportunities to broaden your reach by supplying coffee for different events and gatherings.  We'll look at a strategic planning for coffee catering as well as steps to get started.

Presenter: Rob Betesh, Owner, French Press Coffee Roasters

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Wednesday, September 9, 2020

3:00 pm – 4:00 pm EST

Mobile Coffee: Finding New Markets

Mobile Coffee is an exciting new way to reach your customers but It takes a lot of preparation and passion to get it right.  Hear how you can expand your customer base and build sales during slow times.  From the owners of The French Press Coffee Roasters Mobile Coffee Unit, you will learn how to get started and the secrets of running a mobile company.

Presenter: Rob Betesh, Owner, French Press Coffee Roasters

watch the replay 


Wednesday, September 16, 2020

3:00 pm - 4:00 pm, EST

What's Next With Cold Brew On Tap?

Kegged cold brew has been a driver for past growth, but it hasn't come without its challenges. Hurtles like short shelf life, the hassle of the cold supply chain, and inventory management make the path to on-tap success not always clear.

While this period of time brings new, additional challenges, it also provides the opportunity to think ahead, prepare, and position your business for improved operational efficiency and optimal flavor experiences for you customers. This webinar will discuss solutions to seamlessly implement or scale your cold brew program to continue to advance your on-tap experience.

Presenter: Shelby Van Slooten, Enhanced Beverage Solutions & Lauren Pfeiffer, BKON

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Wednesday, September 23, 2020

3:00 pm - 4:00 pm, EST

Navigating the COVID-19 Crisis

Knowing how to navigate a crisis is complex, both personally and professionally. Making it through and ensuring your business survives often seems to involve choosing between options that are bad and worse. An industry veteran with over a decade of retail operations experience, Michael Ryan applies timeless principles to the current COVID-19 pandemic. Armed with these seven time-tested tactics, you can return to your life and business ready to not only survive the impact of Coronavirus, but come out stronger on the other side, both as an individual and as a company.

Presenter: Michael Ryan, Threadbare Coffee Company

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Sponsored By

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Wednesday, September 30, 2020

3:00 pm - 4:00 pm, EST

Roadmap to Drive-Thru Success

Drive-thru coffee provides a safe, quick and efficient way for consumers to grab a quality cup of specialty coffee. Now more than ever, drive-thru coffee is where busy, health consciences, folks are turning to for their coffee, community and third place experience’s. Come along with us while we explore the Roadmap to Drive-Thru Success and learn how to avoid wrong turns along the way.

Presenter: Mike Miller, Dillanos Coffee Roasters

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Wednesday, October 7, 2020

3:00 pm - 4:00 pm, EST

Increase Your Revenue with Gift & Loyalty

Are you looking at implementing a gift or loyalty system? We'll review the different types of gift and loyalty systems, including benefits and operational requirements. Topics will include pitfalls there are, how to increase your average dollar per ticket and why gift and loyalty can help you succeed.

Presenter: Mike Spence, Selby Soft, Inc.

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Sponsored By

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Wednesday, October 14, 2020

3:00 pm - 4:00 pm, EST

Building Your Own Collection of Leadership Skills

Amy has curated a collection of leadership skills over the years, many of which have been put into hyper-drive during the pandemic. She will share the leadership skills she has used from her collection, citing examples of how they have worked and even a few instances where they backfired. And help you develop a framework for developing your own collection of leadership skills.
 
Values, Play, Be Curious, Always Learn, Be Clear & Consistent, and Smile. These six skills are the foundation of Amy’s leadership style, which have been put into hyper-drive during the pandemic. Amy will share how she settled on these, how they have worked (and even cite some examples of when they backfired) and how you can use them to develop your own collection of leadership skills to equip you for now and the future.

Presenter: Amy Kellogg, Tipu's Chai

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When a business invests time and money to exhibit at a trade show, you hope for a positive experience. At Coffee Fest our results speak volumes, we were able to open up more than 40 new accounts...

Jeffrey Teich - North Atlantic Specialty Bag