Blog
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In a world where we are constantly being advertised to, it can be difficult to stand out amongst the noise as a business owner. Studies show that the average American is exposed to up to 10,000 ads da ... -
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The holiday season is one of my most favorite, magical times for coffee shops and regulars and new customers alike are excited for releases of beverages bringing seasonal comfort. Whether they're in s ... -
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The West Coast specialty coffee, tea, and beverage industry flocked to Coffee Fest Los Angeles to: Discover new products and services from over 100 exhibitors and sponsors on the buzzing show floor Ne ... -
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Is it your first-time gearing up for a Coffee Fest show? Excitement and maybe a hint of nervousness might be brewing as you get closer to show time. Attending Coffee Fest can be a huge experience in y ... -
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Today, sustainability isn’t just a formality. It’s also not just a buzzword to incorporate into our business and marketing plans. Sustainability has become a crucial practice that we must prioritize t ... -
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In 2023, Mill City Roasters joined Coffee Fest as the Roasting Education Sponsor. Coffee Fest shows allow us to connect with business owners who are just starting their businesses, people who are eage ... -
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Coffee Fest New York brought the specialty coffee, tea, and beverage industry together to discover new products and services, network, share industry knowledge, and create new connections. We couldn't ... -
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Welcome to the Barista Playground, the ultimate play zone crafted for baristas at every stage of the journey. This captivating play haven is designed to cater to the aspirations of both new and expe ... -
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What is The Market? The Market is a fresh addition to our Coffee Fest events to source retail and grab-and-go items, bringing a new dimension to your coffee business. It's not just about retail; it's ... -
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2024 brings a fresh aroma of opportunities and innovations at Coffee Fest. Join us as we unveil the exciting developments we've been brewing up. From interactive special features to cutting-edge educa ... -
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As an experienced coffee professional, you're well aware of the intricacies of coffee sourcing, roasting, and flavor profiles. Now, it's time to take your expertise to the next level by conquering the ... -
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The coffee industry is a dynamic and ever-evolving field, and those who thrive within it must be committed to continuing their learning journey throughout their careers. Lani Kingston, Coffee Fest’s C ... -
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Brewing Success: How Artificial Intelligence Can Revolutionize Your Café As we begin, let’s address the elephant in the virtual room—the question that everyone reading this article is probably asking, ... -
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Running a coffee shop is no easy feat, and the last thing you need is a revolving door of employees. While finding dedicated and passionate baristas is a challenge in itself, keeping them on board is ... -
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Where Do I Start? Clear Brand Identity and Vision What is your goal/mission? What experience and items do you want to provide to your customers? Combo concepts are thriving! Keep things simple to ... -
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Cafes and coffee shops are the seductive low-risk version of what restaurants were in the '90s. They also share many of the same downfalls and are easily prone to failure without the proper care and e ... -
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Define Your Brand Before you consider opening a drive-thru it is important to define your brand and understand your target market. A great question to ask yourself first is, why are you in coffee? Is ... -
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For most coffee shops espresso-based drinks, like lattes and cappuccinos, make up about 70-80% of total sales, so your choice of espresso machines is critical to your business success. But don't worry ... -
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Hospitality is a value we want to infuse in everything we do. It's the way we smile or don't smile, the way we place a drink on the counter, the way we greet a customer or resolve a customer complaint ... -
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Know Your Brand and Audience If you are a coffee shop, you probably do not need to distract your audience’s attention with starting a burger product line for take-out. You also wouldn’t need to inv ... -
What’s the Purpose of Social Media? The purpose of social media is to tell your story, engage your audience and connect with new customers. Here are a few tips to follow for best social media practice ...
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Executing your dream of opening a coffee shop requires a balance of mental stamina, entrepreneurial spirit and the right resources and characteristics to be transformed from just a vision into a succe ...