Sponsorship Prospectus 2025

HOMETOWN TITLE SPONSOR | $11,000

1 Available per Show

REGISTRATION SPONSOR | $3,500

1 Available per Show 

Registration is the one place that ALL buyers go through to receive their credentials. Put your brand in front of buyers as they register for the event, when they check-in at the event and as they walk the show floor, by being our official registration sponsor. 

PACKAGE INCLUDES:

BADGE SPONSOR | $2,000

1 Available per Show

• Sponsor logo on all attendee badges.

WELCOME EMAIL SPONSOR | $2,000

1 Available per Show

Put your message directly in front of every Coffee Fest attendee with an exclusive banner ad. As the Welcome letter sponsor, you have the opportunity to place a clickable banner ad inside the Welcome email. This event branded email is sent to attendees after they pick up their badge from Registration, it outlines a few key pieces of information attendees will want to know to navigate Coffee Fest. You provide a banner ad and URL to where you'd like attendees to visit. Coffee Fest can provide a few basic post-show analytics.

• Banner recognition on each registered attendee digital welcome letter.

NEW EXHIBITOR PACKAGE | $250

Custom-tailored to first-time exhibitors, this package makes the most of your show experience.

• Complimentary submission entry in the Digital Product Showcase
• Floor sticker indicating your company as a New Exhibitor
• Enhanced exhibitor listing that shows on floorplan
• Listing on New Exhibitor stand-alone sign at show entrance*
• Plus, ongoing promotions in emails and marketing materials to pre-registered & prospective attendees before the show*

*Inclusion in various elements depends on deadline dates.

CONVERSATION CORNER SAMPLING STATION | $2,600

2 Available per Show

Looking for a sampling opportunity at Coffee Fest in addition to the show floor? Sponsors will have the ability to showcase their product near registration or classrooms (available locations vary, depending on facility). Our Conversation Corner holds panel discussions, forums, and provides a welcoming area for casual chats with resident industry leaders. 

Sponsor to provide sampling-sized cups and beverage of choice ready-to-go Coffee Fest will supply a table and signage Coffee Fest will promote your company in selected pre-show marketing Sponsor recognition on final pre-show attendee email

CLASSROOM SPONSOR | $1,500

3 Available per Show

Official MC Sponsor for one seminar classroom at Coffee Fest Sponsor recognition on classroom schedule sign, on classroom podium and applicable onsite sponsor signage Sponsor has the opportunity to hand out goodie bags or swag each day in the class Sponsor to introduce speaker at the beginning of each class on all conference days of the show Sponsor permitted to give 2 sentence introduction about their company (must be pre-approved by Coffee Fest) Sponsor to remind audience to take class surveys

CLASSROOM SESSION SPONSOR | $1,500/SHOW

We are looking to partner with sponsors who are objective, dynamic, and have a strong passion for their specialty.

• Sponsor to prepare and teach a seminar on one of the Coffee Fest's keynote topics (for example: Drink Trends), in collaboration with Coffee Fest's Education Manager. Schedule to be confirmed 16 weeks prior to each show or signage late fees will apply
• Social post and select email marketing promotion, when available
• Session may be hosted in a designated classroom or in the sponsor's booth space
• Sponsor permitted to provide giveaways for classroom attendees
• Sponsor logo recognition on promotional digital marketing, and on-site signage, when applicable
• Sponsor can provide additional signage which must be approved by Coffee Fest Show Management 

Topic Examples:

• Effective Coffee Marketing: From Social Media to Branding and Design
• Hands On Barista Training: Alternative Milk Steaming Science + Latte Art
• Hands On Espresso Tech Training: A Tour of the Espresso Machine
• The Coffee Machine Future Tech Panel

CLASSROOM NOTEPAD SPONSOR | Pricing Varies

Education is a big part of the Coffee Fest experience. As the notepad sponsor, you will provide your branded notepad to attendees of our classes to take notes on. Every time it is used, it provides yet another valuable impression for your company. 

• Sponsor to source, brand, and provide 2,000 notepads per show
• Sponsor logo recognition on applicable signage

CLASSROOM PEN SPONSOR | $1,000/SHOW

1 Available per Show

Classrooms offer valuable and relevant education are in high gear each day of Coffee Fest. As the pen sponsor, you will provide attendees of these classes with pens to take notes with. Each time it is used or looked at it provides another impression for your company at the show and beyond. 

• Sponsor to source, brand, and provide 2,000 pens per show
• Sponsor recognition by MCs in classrooms
• Pens will be placed in attendee show bags
• Sponsor logo recognition on applicable signage

SOCIAL POST SPONSOR | $1,050

• Your one-time approved social media post will be posted to all of Coffee Fest's social media channels. Opportunities are available all year - not just before, during, or after the show!
• Can include max 60-second video or images (not both)
• Subject to available dates

DIGITAL FLOOR PLAN BANNER AD | $1,100

4 Available per Show

• Sponsor to provide digitally optimized graphics for (1) clickable button to be placed on rotating digital floor plan marketed to attendee prospect audience
• Sponsor must provide URL for placement
• Coffee Fest will provide basic click-through analytics post-event

See the Example Below for Placement Details:

EMAIL BLAST SPONSORSHIP | $2,000

This email will be sent out, on your behalf, to Coffee Fest's database of highly concentrated food and beverage decision-makers.

• Details:
  • Choose criteria for your list based on country (US or Canada) and/or job role (Owner/Founder, Barista, or Manager)
  • Coffee Fest's universe database includes 22k+ mailable prospects, as of April 2024
  • Email deployment date agreed upon by both parties, beforehand
  • Link directly back to your website page so you can capture all leads internally
  • Please Note: You will provide the final HTML code to use in the e-blast, we do not edit or create the code.

NEWSLETTER BANNER AD SPONSORSHIP | PRICE BASED ON PLACEMENT

Have your brand's graphic or logo placed in one of three placements on a clickable banner ad within the Coffee Fest monthly newsletter. 

Our newsletter includes a featured blog post, news and resources for the industry, and information about upcoming Coffee Fest shows.

• Details:
  • Coffee Fest's newsletter database includes 17k+ mailable prospects and has an average open rate of 34%, as of April 2024
  • Link directly back to your website page so you can capture all leads internally

See the Graphic Below for Pricing Information:

MOBILE APP SPONSOR | $2,000/SHOW

PROMOTIONAL PUSH NOTIFICATION REACH | $350

5 Available per Show

• Reach all mobile all users with one push notification during the event. Character restrictions apply.

DIGITAL AD RETARGETING | Pricing Varies

10 Available - Discount available for exhibitors who have signed 2025 exhibit agreement

Broaden your marketing reach and maximize your online presence with trackable and quantifiable digital exposure on our ad partner, Tag Digital. With a Digital Ad Retargeting Sponsorship, you have the ability to reach the Coffee Fest audience and thousands of qualified leads when they are online. 

Learn More Here

WHY RETARGETING? Our audience becomes your audience with retargeting. Get exclusive direct access to Coffee Fest website visitors and retarget them with your company's ads. Retargeting will showcase your brand, anywhere they visit online.        QUALITY AUDIENCE Don't rely on broad, generic targeting on common ad platforms to market your company. Stand out with Coffee Fest's uniquely qualified audience that will showcase your business to those who need you the most.

BAG SPONSOR | Pricing Varies

1 Available | SOLD for 2025

BADGE LANYARD SPONSOR | Pricing Varies

1 Available | SOLD for 2025

One of the most visible sponsorships which provides thousands of walking billboards is the badge holder/lanyard sponsorship that each attendee and exhibitor is given upon check-in. Sponsor to source, brand and provide 12,000 branded lanyards and 1,000 blank lanyards Sponsor logo on attendee badge Sponsor logo recognition on Official Show App and on Sponsor On-Site Signage

BAG INSERT SPONSOR | $650

2' X 2' FLOOR STICKERS | Pricing Varies

BANNER AND COLUMN WRAP ONE SIDE | PRICE DEPENDENT ON LOCATION

Where available, your design and graphics featured on one side column on show floor or on a show banner.

OPENING NIGHT RECEPTION TITLE SPONSOR | $15,000

1 Available for Each Event or 4 Supporting Sponsors $3,750 each

BUY A ROUND OF DRINKS | $3,500

FOOD SPONSOR | $3,500

SPECIALTY DRINK - 2 AVAILABLE | $1,750

GIVEAWAY SPONSOR | $1,750

Your company will be everyone's favorite when you present as the Opening Night Reception Title Sponsor. The best attended networking event at the show, this after-hours party is always a hit. Coffee Fest will pick the venue and do all the work, you just show up and WOW your customers and prospects. This event is open to 1 Title Sponsor or 3 Co-Sponsors. Location varies by city and what is available in close proximity to the Convention Center.

• Company logo on postcard promoting Opening Night Reception
• 6' table for literature or product to sample at the reception
• Ability to incorporate product into the food or beverage menu, venue & time permitting
• One complimentary space in the Product Showcase
• Sponsor logo recognition on Official Show App and on Sponsor On-Site Signage
• Social post and select email marketing promotion, when available
• Complimentary upgraded digital listing

MORNING COFFEE SAMPLE STATION SPONSOR | $2,600

1 Available per Show

Looking for a sampling opportunity at Coffee Fest in addition to the show floor? Sponsors will have the ability to showcase their product near registration or classrooms (available locations vary, depending on facility).

MORNING BEVERAGE SAMPLE STATION SPONSOR | $2,600

1 Available per Show

Looking for a sampling opportunity at Coffee Fest in addition to the show floor? Sponsors will have the ability to showcase their product near registration or classrooms (available locations vary, depending on facility).

Sponsor to provide sampling sized cups and beverage ready-to-go Coffee Fest will supply a table and signage Coffee Fest will promote your company in selected pre-show marketing Sponsor recognition on final pre-show attendee email Sponsor logo recognition on Official Show App and on Sponsor On-Site Signage

REUSABLE CUP GIVEAWAY SPONSOR | $750/SHOW

We are looking for a sponsor to partner with us in an effort to reduce the environmental impact of our events. These custom tumblers are not just a keepsake, but a way to reduce single use waste created by sampling. 

DIGITAL PRODUCT SHOWCASE: INCLUDED WITH PUCHASE OF A SELECT OR PREFERRED LISTING

Attendees will cast their vote for "Best of Fest" from all exhibitors on the exhibit floor. The exhibiting company with the most votes will in the "Best of Fest" trophy, a digital ribbon and bragging rights.  A panel of judges will assess each product submitted in the Digital Product showcase on a common set of criteria in a room away from the exhibit hall. Judges will select the first place consumable and one first place non-consumable product.

BASIC LISTING | INCLUDED

• Complimentary part of your booth package
• Company description, 350 characters
• Company contact information

SELECT LISTING | $199

• Company description, 700 characters
• One product entry into the Digital Product Showcase

PREFERRED LISTING | $299

• Company description, 1,000 characters
• Two product entry into the Digital Product Showcase 

OFFICIAL DAIRY SPONSOR | TRADE

1 Available per Show

Position your company as the go-to for all things dairy at Coffee Fest. Your dairy products will be used in the Latte Art Competition, our educational hands-on classes, and by numerous exhibitors on site. 

What's included:

• Recognition as the "Official Dairy Sponsor"
• Sponsor logo recognition on Official Show App and on Sponsor On-Site Signage
• Sponsor promotion on Coffee Fest social channels
• Sponsorship recognition in selected pre-show exhibitor marketing
• Sponsor can bring pop up banner for additional promotion in the Latte Art Competition and Hands-on Training venue

Sponsorship Requirements:

• Sponsor to provide and have available approximately: 150 gallons of whole milk (half of the content should be 1/2 gallons), 20 gallons of 2% milk (1/2 gallon size preferred), 25 quarts half & half, 15 quarts whipping cream, and 20 aerosol whip cream
• Sponsor to provide refrigerated dairy truck or work with Coffee Fest Show Management for alternative solution
• Vehicle spotting fees are sponsors responsibility (average $300-$500 roundtrip)
• Coffee Fest will order and pay for electrical outlet and labor requirements for refrigerated truck. Sponsor to provide electrical requirements by deadline provided by show management
• Placement of truck must be approved by Coffee Fest Show Management, but mutually agreed upon
• Booth space is sold separately if the sponsor wants their truck on the show floor or wants a dedicated booth space

OFFICIAL WATER SPONSOR | $5,000/Show or $20,000/Year

1 Available per Show

Everybody knows the single largest ingredient in a cup of coffee is water, and also how important the quality of the water is to the end product. Your water will be used by exhibitors, in the Coffee Fest educational hands-on classes & in the Coffee Fest competitions. 

Coffee Fest to provide:

• A 10" x 10" booth space to be used as a fill-up station
• Sponsor can expand booth at their own expense
• Sponsor recognition on the milk/water/ice form in the Exhibitor Manual, exhibitor newsletters, and on the exhibitor booth drop 
• Sponsor recognition on on-site signage and select attendee marketing
• Complimentary clickable banner ad in (1) Newsletter or attendee promotional email per event or (4) total for the year
• Complimentary "push notifications" on mobile show app at least (1) per show promoting Official Water & Ice Sponsor
• Optional: host an education session, must fill out request to present form subject to conference manager's approval

Sponsor to provide:

• Approximately 220 - 5 gallon water bottles and filling station for exhibitors, competitions, and education
• Water within TDS and mineralization optional for coffee brewing
• Optional: Sponsor to provide 300 (subject to change) bags of ice for exhibitors, competitions, and education
• Sponsor will work with show management on cold storage depending on the solution could be an added expense
• Sponsor responsible for shipping, plumbing, and electrical expenses

GRINDER SPONSOR | $2,500

1 Available

Grinder exclusivity for the competition, hands on workshops, and Cupping Corner Sponsor logo on applicable Coffee Fest signage (including bracket), LAWCO landing page, and Cupping Corner/LAWCO/Hands on education promotional emails and social posts Sponsor call out by Latte Art Competition MC Sponsor to provide (3) grinders (specifications provided pre-NY) Sponsor to provide a tech that will be available throughout show days in case maintenance is needed For (4) show full year commitment Sponsor is responsible for shipping to NY and home from fall show Coffee Fest will provide electrical for grinder

CUPPING CORNER SUPPORTING SPONSORSHIPS | $2,000/SHOW

5 Available For Each Event 

PRIVATE CUPPING SESSIONS | $2,000/90 Minute Session

3 per day

Cupping Session: Host is granted a 90-minute block in the Cupping Corner to host a cupping of their coffees (or other content to be confirmed with the Conference Manager) Coffee Fest to provide set space for 30, including equipment and tools Coffee Fest will provide (1) 5-galloon water jug (per session) More can be purchased at your own expense Attendee Discount Code to share with your audience Afternoon cupping hosts are required to coordinate with Coffee Fest's Conference & Education Manager for their sessions Additionally, the classroom must be cleaned and reset, your own responsibility, within the allotted time. *Please Note: Since this is a cupping rental, it is not connected our Conference and Education Program and will therefore not be included on the Conference & Education Schedules. We will produce a sign with a QR code leading to a private cupping schedule.

CUPPING CORNER EDUCATION SESSION SPONSORS | $1,500/SHOW

We are looking to partner with sponsors who are objective, dynamic, and have a strong passion for their specialty.