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Education Sponsorships

Education Sponsorships

Coffee Fest Education Sponsorship Designed with Your Goals in Mind!

 

It's no surprise that education is one of the top reasons attendees come to Coffee Fest. There are multiple ways and spaces to learn, between 80-160 hours of content to consume per show, and access to industry veterans and thought leaders. 

With some foresight and planning, a successful education sponsorship can help you solidify yourself as a thought leader and keep your company front of mind when your target customer is sourcing a product or service you provide.

Want to learn more about Coffee Fest's educational programming?

CLICK HERE!

 

THE BENEFITS

INCREASE BRAND AWARENESS

Benefit 1: Increase Brand Awareness

Introduce your brand to a new audience of coffee, tea, and beverage professionals at Coffee Fest, or keep your brand top-of-mind for existing customers.

REACH YOUR TARGET MARKET

Benefit 2: Reach Your Target Market

Connect with a highly concentrated audience of food and beverage decision-makers from regional coffee chains, wholesale roasting companies, food and coffee distributors, independent cafes, restaurants, and MORE!

BECOME A THOUGHT LEADER

Teacher

Bring your expertise to the education offerings at Coffee Fest, secure your brand's position as an industry leader, and grow your company to stay top-of-mind for attendees.

EDUCATION SPONSORSHIPS

EDUCATION ACTIVATION SPONSORSHIP

Education Activation Sponsorship | $10,000/show or $36,000/year*

Education is one of the top reasons attendees come to Coffee Fest. Capture their attention with valuable insights to industry trends, topics, and issues with a sponsored event venue on the exhibit hall floor. Supported by Coffee Fest with marketing, registration, staff assistance, and more, solidify your position as an industry authority with this cost-effective way to draw attention to your brand. 

Education Activation Sponsorship includes:

  • Work with our Conference and Education Manager to propose and build a comprehensive program. Schedule to be confirmed 16 weeks prior to each show or signage late fees will apply
  • Brand and design your 20x20 space, furniture package to be agreed upon between the sponsor and Coffee Fest
  • Backdrop banner to be paid for by Coffee Fest and shipping show to show. Sponsor is responsible to create graphic for banner, due 120 days prior to the show start date
  • Coffee Fest will provide basic electrical and AV (TV and Mic). Sponsor is responsible for laptop
  • Logo on session and room listings
  • Advertising as a key education partner on website, social media, email, and Official Show App
  • Social post and select email marketing promotion of your education sessions with clickable banner ad, when available
  • App push notifications, social media, and/or other promotion throughout the show
  • Sponsor is responsible for their own set up, pack down, teaching, clean up, provision of all supplies, and any additional electrical or furniture needs 

*Pricing is subject to change based on activation.

 

Mill City Roasters at Coffee Fest Louisville Business Building Essentials at Coffee Fest New York Mill City Roasters at Coffee Fest Louisville

 

CLASSROOM SPONSOR

Classroom Sponsor | $1,500/show

3 Available at Each Event

Classroom Sponsorship includes:

  • Official MC Sponsor for one seminar classroom at Coffee Fest
  • Sponsor recognition on classroom schedule sign, on classroom podium and applicable onsite sponsor signage
  • Sponsor has the opportunity to hand out goodie bags or swag each day in the class
  • Sponsor to introduce speaker at the beginning of each class on all conference days of the show
  • Sponsor permitted to give 2 sentence introduction about their company (must be pre-approved by Coffee Fest)
  • Sponsor to remind audience to take class surveys

 

Class at Coffee Fest New York Class at Coffee Fest Louisville Class at Coffee Fest New York

 

SESSION SPONSOR

Session Sponsor | $1,500/show

We are looking to partner with sponsors who are objective, dynamic, and have a strong passion for their specialty. 

  • Sponsor to prepare and teach a seminar on one of the Coffee Fest's keynote topics (for example: Drink Trends), in collaboration with Coffee Fest's Education Manager. Schedule to be confirmed 16 weeks prior to each show or signage late fees will apply
  • Social post and select email marketing promotion, when available
  • Session may be hosted in a designated classroom or in the sponsor's booth space
  • Sponsor permitted to provide giveaways for classroom attendees
  • Sponsor logo recognition on promotional digital marketing, and on-site signage, when applicable
  • Sponsor can provide additional signage which must be approved by Coffee Fest Show Management 

Topic Examples:

  • Effective Coffee Marketing: From Social Media to Branding and Design
  • Hands On Barista Training: Alternative Milk Steaming Science + Latte Art
  • Hands On Espresso Tech Training: A Tour of the Espresso Machine
  • The Coffee Machine Future Tech Panel

 

Class at Lotus Energy Drink booth at Coffee Fest Anaheim Hands-On Barista Training Class at Coffee Fest Anaheim Class at booth in Coffee Fest Anaheim

 

CLASSROOM NOTEPAD SPONSOR

Classroom Notepad Sponsor | Pricing Varies

Education is a big part of the Coffee Fest experience. As the notepad sponsor, you will provide your branded notepad to attendees of our classes to take notes on. Every time it is used, it provides yet another valuable impression for your company. 

  • Sponsor to source, brand, and provide 2,000 notepads per show
  • Sponsor logo recognition on applicable signage

CLASSROOM PEN SPONSOR

CLASSROOM PEN SPONSOR | $3,500/SHOW or $3,000/SHOW with annual commitment

1 Available per Show

Support Coffee Fest's educational mission while showcasing your brand through our sustainable Classroom Pen Sponsorship. Each classroom session provides attendees with valuable knowledge and skills, and your sponsorship ensures they'll have the practical tool to take notes - keeping your brand in hand and top of mind during the show and beyond.

Coffee Fest will supply eco-friendly pens made from recycled coffee grounds, featuring the Coffee Fest logo on one side and your company logo on the other, creating a meaningful and lasting impression with every use.

  • Eco-Friendly Branding: Coffee Fest provides 2,000 pens on your behalf each show, sustainably crafted from recycled coffee grounds.
  • Logo Placement: Pens feature your logo alongside the Coffee Fest logo.
  • Classroom Recognition: MCs will highlight your sponsorship in classrooms throughout the show.
  • Show Bag Distribution: Pens will be included in all attendee show bags for maximum visibility.
  • Signage Recognition: Your sponsorship will be acknowledged on applicable signage.

CUPPING CORNER SUPPORTING SPONSORSHIPS

CUPPING CORNER SUPPORTING SPONSORSHIPS | $2,000/SHOW

5 Available For Each Event 

Supporting Sponsorships for The Cupping Corner are a great way to get your brand in front of our regional Coffee Fest audiences without having to commit to a booth or the added costs that come with a booth space. This sponsorship includes the opportunity for prospective customers to use your products and offers numerous branding touchpoints like logo placements on signage and promotional material.

  • Coffee Fest will promote the Cupping Corner and its sponsors on at least one dedicated Social Post, select attendee marketing prospector emails, education and conference schedule, and onsite signage when applicable
  • Sponsor choice of (1) Banner Ad in Coffee Fest Monthly Newsletter (placement B) or Newsletter Feature Article (sponsor will need to provide content for featured article)
Examples of Supporting Sponsors:
  • Brewing Equipment Sponsor - SOLD!
  • Grinder Sponsor
  • Water Sponsor
  • Ceramics Sponsor
  • Smallwares Sponsor

PRIVATE CUPPING SESSIONS

PRIVATE CUPPING SESSIONS

1 Day, (1) 90-minute session: $1,200

2 Days, (1) 90-minute session per day: $2,000

3 Days, (1) 90-minute session per day: $2,750 (Available in NY only)

Limited to 3 Total Sessions per Day

  • Cupping Session: Host is guaranteed a 90-minute block per show day in the Cupping Corner to host a cupping of their coffees (or other content to be confirmed with the Conference Manager)
  • Coffee Fest to provide set space for 30, including equipment and tools
  • Coffee Fest will provide (1) 5-galloon water jug (per session)
    • More can be purchased at your own expense
  • Attendee Discount Code to share with your audience
  • Afternoon cupping hosts are required to coordinate with Coffee Fest's Conference & Education Manager for their sessions
  • Additionally, the classroom must be cleaned and reset, your own responsibility, within the allotted time.

*Please Note: Since this is a cupping rental, it is not connected our Conference and Education Program and will therefore not be included on the Conference & Education Schedules. We will produce a sign with a QR code leading to a private cupping schedule.

CUPPING CORNER EDUCATION SESSION SPONSORS

CUPPING CORNER EDUCATION SESSION SPONSORS | $1,500/SHOW

We are looking to partner with sponsors who are objective, dynamic, and have a strong passion for their specialty.

  • Sponsor to prepare and teach a seminar on one of the Coffee Fest's keynote topics, in collaboration with Coffee Fest's Education Manager. Schedule to be confirmed 16 weeks prior to each show or signage late fees will apply
  • Session and sponsor will be promoted on select attendee email prospectors, social media, and applicable signage.

Broad topic suggestions: Post-Harvest Processing, Fermentations, Cupping Roast Analysis, Exploration of Robusta/Other Coffee Species, Exploring the Cupping Form, Building a QC Program

INTERESTED IN EDUCATION SPONSORSHIPS AT COFFEE FEST?

Contact your Sales Manager below for more information about all of our education sponsorship opportunities!

Interested in Presenting?

Are you an expert in your field? Do you have an idea for an addition to our educational program that would enrich our attendees? We are seeking talented speakers who are objective, dynamic, and have a strong passion for the specialty coffee & tea industry.

The following tracks will be included in the 2024 Educational Programming. Your proposed seminar should fit into one of these areas:

  • Business Operations
  • Roasting & Green Coffee
  • Skills Training

REQUEST TO PRESENT FORM


 

TRUSTED BY THE INDUSTRY'S KEY BUYERS AND BRANDS

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