Elevate your roasting game with Mill City Roasters! Learn from industry-leading experts as they break down techniques, strategies, and the science of roasting to help you master the craft and unlock new opportunities.

Presented by:

VIEW ROASTING EDUCATION SESSIONS

Sample Sessions:

• Coffee Roasting for Coffee Shop Owners
• Sensory Skill Building: Taste the Roast Profile
• Roastery Architecture: Designing Spaces that Scale
• Coffee Roaster Engineering & Design

Immerse yourself in the sensory world of coffee at the Cupping Corner. Experience curated classes, interactive cupping sessions, and exciting competitions designed to refine your palate and expand your coffee knowledge.

VIEW CUPPING CORNER SESSIONS

Sample Sessions:

• Featured Cuppings
• How We Cup Interactive Demonstrations + Q&A
• Tasting Competitions
• Local Roaster Takeovers

Turn your big ideas into actionable steps with sessions designed to boost your business's success. Presented by DCR and Barista 22, these sessions combine expert insights with collaborative brainstorming to take your operation from surviving to thriving.

Presented by:

VIEW BUSINESS BUILDING ESSENTIALS SESSIONS

Sample Sessions:

• Start-up Essentials
• Holistic Branding
• The 411 on Signature Drinks
• Equipment Essentials
• Avoiding Business Pitfalls
• Hiring for a Dynamic Culture

The Conversation Corner is an open discussion space at Coffee Fest, where coffee professionals gather for interactive talks on the most pressing topics in the industry. From business growth and sustainability to emerging trends and real-world challenges, these sessions are designed to spark meaningful conversations and knowledge sharing.

VIEW PANEL DISCUSSIONS

Sample Sessions:

• Drink Trends: Building a Successful Seasonal Beverage Menu Panel Discussion
• Roasters Forum: A Panel Discussion Hosted by Roast Magazine
• Brewing a Brand: Creating a Presence That Stands Out
• Beyond the Cafe: Marketing Outside Your Four Walls Panel Discussion
• Food for Thought: Panel Discussion on Food Menu Development
• Inclusivity in Coffee: Let's Talk About It

Hone your craft with hands-on barista training led by expert trainers, including Latte Art World Championship Open (LAWCO) judges. Morning sessions cover key skills like espresso extraction, milk steaming, workflow efficiency, and latte art techniques - all on Synesso machines. Each afternoon, the space heats up for the LAWCO competition, where baristas go head-to-head in a battle of creativity and precision.

Supported by:

VIEW HANDS-ON BARISTA TRAININGS

LEARN MORE ABOUT THE LATTE ART WORLD CHAMPIONSHIP OPEN

Discover this dedicated space on the show floor designed to help you boost revenue with curated retail merchandise and grab-and-go items. From gourmet snacks and specialty food to branded merchandise like mugs, tumblers, apparel, and accessories - find everything you need to enhance your coffee business and delight your customers.

LEARN MORE

Are you looking to exhibit in The Market at Coffee Fest? Click here!